Marketing Cheshire is responsible for promoting Cheshire as a leading destination for tourism, investment, work, and living. With a visitor economy valued at £3.41bn in 2022, attracting over 50 million tourists, it plays a vital role in supporting the region's leisure and hospitality sectors. Marketing Cheshire is seeking proposals from consultants for the provision of a Visitor Pass Feasibility Study. The estimated contract value is unspecified.
Marketing Cheshire: Visitor Pass Feasibility Study. Procurement reference: Unspecified.
Marketing Cheshire is seeking to appoint a consultant or consultants to conduct a feasibility study into the creation of an attraction visitor pass, to encourage more people to visit and stay longer in Cheshire, explore more of our attractions and increase spend across the wider visitor, leisure and hospitality economy.
The visitor economy in Cheshire is valued at £3.41bn, with over 50 million tourists visiting Cheshire in 2022, supporting 35,000 jobs.
Our role at Marketing Cheshire is to promote this incredible destination as one of the best places to visit, invest, work and live. Working with our attractions, leisure and hospitality businesses, we create and execute campaigns and multimedia activity to inspire visitors and residents about Cheshire and Warrington and develop new products to give visitors the best possible experience.
We believe the creation of a visitor pass will encourage a higher number of visitors, increased spend and a more integrated network of attractions at a more affordable price point for the consumer.
Developing a ‘visitor pass’ would help meet our regional tourism strategy objectives to:
- To market Cheshire and Warrington as a great place to visit, invest, work and live
- To inspire visitors and residents about our destination brands.
- To provide insights and intelligence.
- To advocate for the visitor economy in Cheshire and Warrington.
- To focus on where we create impact and add value, where we have knowledge and expertise and celebrate the Best of Cheshire in all we do.
- The feasibility study will engage with local partners and stakeholders, as well as reaching out to DMO’s in other destinations to explore opportunities for collaboration, and provide a report, options and recommendations on the optimal approach in Cheshire and Warrington.
It is anticipated that if feasible the pass will be launched in the current financial year.
For further information, interested contractors should go to the following link.
The deadline for submission of proposals is 4 October 2024 by 12 pm local time.
Contact:
Marketing Cheshire
Ashbrook Court,
Cheshire
CW9 7LN
United Kingdom
Contact person: Ashley Shacklady
Telephone: Unspecified
Email: ashley.shacklady@cheshireandwarrington.com
