FGW are working with the V&A to identify aspects of their visitor experience that could be best delivered digitally, and how those opportunities could deliver new business value to the Museum.
In 2011 the museum moved into a stunning new building and made their first significant investment into digital products. In 2012/13 they asked FGW to evaluate whether the digital products were delivering on museum objectives. This led, in 2014, to the company working with the senior leadership team to re-evaluate how they used and worked with digital and help them develop a more strategic and sustainable approach.
FGW worked with the Ben Uri to develop their digital activity plan as part of an HLF round 2 bid - identifying how to integrate digital interpretation into their centenary exhibition and increase access and community engagement with their collection.
The museum was undergoing renovation and FGW were asked to help the museum understand whether or not they needed to offer visitors a mobile guide for their new galleries. They analysed the museum's existing audience research, project objectives and exhibition designs and used the results to develop insights, recommendations and outline concepts. Through workshops, they helped the museum further develop the concepts and see technology as a means to an end, rather than as an end in itself.
The designs for 'Lincoln Castle Revealed' outlined four digital platforms to enhance the visitor experience and help the castle reach new audiences. These included a handheld guide, a mobile app, a table-based archive experience and a new website. FGW worked with the team to help them understand how the four new platforms could work together to deliver the best experience for visitors while supporting the organisation's objectives.
In 2013 FGW entered into a three year partnership with the museum and design agency Fabrique to plan and implement new mobile services. FGW's expertise in delivering mobile products for museums and their research-based design process allowed the museum and design team to push for innovative solutions while minimizing risks.
Frankly, Green + Webb is a research and design consultancy that specialises in helping cultural organisations to use digital in smart new ways. They use a strategic and user-centred approach, collaborating with clients and supporting them to realise their vision.
Frankly, Green + Webb
179 Crowborough Road
London SW17 9QD
07801 355 498