An ambitious new experience is under development in the heart of Glasgow. Kelvingrove Art Gallery and Museum, part of Glasgow Museums, have selected their creative team for the realisation of this project. The appointed team consists of Kiss the Frog, Centre Screen, DJ Willrich and Elmwood Projects. This interactive and educational adventure designed for 12-18 year olds is set to open in 2020.
The new digital experience will provide a unique and inspirational visit for young people. The innovative workshop will begin and end in a specially designed theatre, featuring state-of-the-art projections, displays and sound systems. An engaging narrative will allow young people to make meaningful connections to the museum, which houses one of Europe’s great art collections, during their visit. Interactive activities will be designed to encourage young people to demonstrate and recognise their own skill set.
Kelvingrove Art Gallery and Museum opened in 1901 and is a firm favourite with locals and visiting tourists, last year it welcomed in excess of 1.3 million people. It has stunning architecture and a family friendly atmosphere. The building is home to 22 themed galleries and boasts more than 8,000 fascinating items; from Sophie Cave’s iconic Floating Heads to the famous “Christ of Saint John of the Cross” painting by Salvador Dali.
The team responsible for the new exhibition consists of Kiss the Frog as the multimedia design agency, Centre Screen as the AV producer, DJ Willrich as the AV integrator and Elmwood Projects as the fit-out partner.
Chair of Glasgow Life, Councillor David McDonald, said, “Our aim is that this new interactive and educational experience will help improve young visitors' confidence and encourage them to believe they are in control of their future. There are a number of large-scale studies which demonstrate that visiting museums and participating in cultural projects improves health to such an extent that people live longer.”
Alexander Zwennes, director at Kiss the Frog said, “We are proud that Kelvingrove Art Gallery and Museum has again chosen Kiss the Frog for the design and development of their new experience.”
Kiss the Frog first worked together with Kelvingrove Art Gallery and Museum in 2007 on the exhibition ‘The Centre of New Enlightenment’, which was shortlisted for the Art Fund Prize in 2008. This was a forerunner to the current project.
Image: Glasgow Life